When you are looking to improve your website’s online visibility, you will want to use SEO to get higher in the search rankings for your chosen keywords. There are different types of SEO that you can do to help you achieve your ambitions for your website, and you will want to use the services of a reputable and skilled digital marketing agency. Below you can see the different types of SEO that your agency will do to help rank your website higher and ensure the success of your business.
The on-page SEO looks at various factors concerning the content on your website, and it helps to ensure that your site sends the correct signals to the search engines. Getting the on-page SEO right for your website will help ensure that you rank highly for your chosen keywords and drive traffic to your website. There are various factors that this looks at for each page of your website, including:
- Title Tags
- Image Alt Tags
- Website Content
- Internal Linking
- Blog Content
Once this is as strong as possible, you can turn our attention to the other types of SEO and help improve the rankings of your website even further.
Off-page SEO looks at various factors that are not on your website, which is as essential to get correct as your on-page SEO. Off-page SEO can include multiple factors, such as:
- Link Building & Acquisition
- Social Media Marketing
- Brand Building
- Guest Posting
You will want to build the highest quality backlinks to your website as possible to help boost your rankings, and link building can be a time-consuming and slow task to complete. When choosing a digital agency to help you with this aspect of your marketing, you must ensure that they do this task correctly and build the best links possible.
You will also need to ensure the digital marketing agency you choose to work on your website is competent in technical SEO. Technical SEO is any technical action you undertake to improve the appearance of a website in the search results. There are various factors to look at when working on the technical SEO of your website, such as:
- Ensuring a website is safe and secure
- Ensuring the page loads fast and correctly
- Excellent UX
- Schema mark-up
- Mobile friendly website
Plenty of information is available online to help you learn and understand technical SEO, and you can click here to find more information on the subject.