Social Media Marketing – Your Small Business’s Best Friend

It is impossible to ignore the role that social media plays in our world. Social media touches every part of our lives, both personal and professional. One of the most effective tools for building brand awareness, sales, and customer relationships is Instagram.  If you have not jumped into marketing your business yet, go to the website BizOp to check out their thoughts on marketing as part of their in-depth small business guide. In the meantime, we will talk about why and how to use Instagram to help you exponentially grow your small business.

Why Instagram?

In 2020, Instagram had roughly a billion users. Yes, you read that right. A billion! With numbers this high, it is one of the most cost-effective and widest-reaching platforms to target your potential customers. Starting a profile is free, and it can substantially increase sales of products, drive more traffic to your website, and strengthen and increase the visibility of your newly branded business. It is free advertising. Once you learn how to use it appropriately, you can set yourself up for sustained success. If you check out BizOp, you will see information on the importance of marketing, logos, slogans, etc.  Instagram can be a great way to get your brand out there and create a strong relationship between your brand and the visuals you created when you designed your business plan.

How to Use the Platform Effectively

Using a social media platform to help build your brand and small business is all about building a community. Building a community takes engagement. Users on Instagram and other social media platforms become very loyal to the businesses and products they love. That is wonderful news for you, as long as you can build that base. Below are a few simple ways to engage and build a following that will lead to increased revenue.

  • Post personal stories about yourself and your business – Users like people they can relate to on a personal level.
  • Ask questions in your posts to initiate conversations – Feeling like a friend to users creates trust and builds relationships.
  • Have tag-a-friend posts that allow users to win a gift card – Tagging a friend brings more awareness of your business to those not currently following you.

If you go to the website, BizOp, a portion of the article on building a small business pertains to being aggressive but informative in your attitude when building a business. These words are wise advice in the realm of social media.  When creating content and posts for a platform like Instagram, you should be aggressive in consistently posting new content, but make sure that content is informative.  These posts are a great way to tell customers about your business, the back story, and educate them about your products.  Videos and reels can demonstrate their use, and you can have friends and family post using the products themselves. Harness this as simple, easy, and effective advertising. Like BizOp says, keep up-to-date with what is happening, so you get the first jump!