How To Capitalize on Social Media Marketing for Your Business

Let’s face it: social media dominates business strategies as millions of people browse it daily to learn new information. As you build your small business, you will want to utilize social media marketing as the main strategy for cost-effective outreach to consumers in your market.

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Choose Multiple Platforms to Reach Various Audiences

Promoting your products and services on one social media platform is not enough. You could reach an entirely separate audience by diversifying where you have social media profiles.

Popular social media platforms such as Facebook, Instagram, and TikTok can help you reach different people interested in what you are selling. Facebook takes the crown as the best social media platform with almost three billion active users each month. Instagram has about one billion active users that log on to the platform each month.

Individuals in their 40s to 50s prefer the Facebook platform while Millenials and members of Generation Z are more likely to have Instagram accounts. Depending on your target market, you will want to have your brand present on multiple social media platforms to reach a wider audience.

Mix Up Presentation with Static Posts and Reels

Studies have shown that short five to 15-second reels captivate audiences to want to follow social media profiles. In today’s digital age, people’s attention spans are getting shorter which is why publishing shorter reels can captivate audiences. The short reel will make them want to investigate your page, possibly follow you, and then become a sales conversion going forward.

Static posts that include pictures and a text description are great for digital product promotion flyers to get consumers to flock to a sales purchase. A picture of a new product drop can also make a phenomenal static post.

Go the extra mile and have any information presented in a static post and reel so the information reaches all your followers. Some people prefer scrolling static posts while others prefer binging social Facebook or Instagram reels.

Post When Your Audience Is Online

Go to your social media business account settings and go to the Audience tab. Viewing this information will give you insight into when your followers are most active during the day. This way, you can schedule your posts and reels to match the days and times in which your followers are most active.

The American Marketing Association states that it’s best to post on social media early in the morning as followers wake up and want to check their feeds before starting their day. Making a post at least right as you wake up is optimal for more people to see your post or reel.

Enhance Your Engagement With Followers

Get your followers talking in a conversation on one of your posts. Ask them a question so that you can learn more about them. Plus, they can start a conversation with someone in the comments while answering your question.

For example, if you are a bakery, ask them what their favorite pastry is. It’ll be a fun battle of the treats in the comments! This way, you know what pastries to have on hand for those who frequent your bakery the most.


Social media marketing is essential for any business in this modern day! Strategize accordingly and you will see more customer engagement and sales coming your way!